Version 1.0 · October 2026
The Monkey Island Ventures brand.
Everything we need to look and sound like ourselves: logo, color, type and voice. Friendly, confident and a little mischievous.
01
Logo
Three friends on a swing inside a green badge: the whole company in one image. The badge is the logo. Use it as supplied, with the lockup intact.
Clear space
Keep a margin equal to the height of the "M" in MONKEY around every side of the logo. Nothing enters that zone.
Minimum size
Don't go below 64 px wide on screen or 0.75 in in print, or the "ventures" wordmark stops being readable.
64 px
120 px
200 px
02
Color
Island Green, Deep Jungle and white come straight from the logo. The three support colors are proposals to round out a website palette. Click any value to copy it.
Primary · From logo
RGB 24 182 106
Primary / text · From logo
RGB 8 64 37
Links, buttons, small green text · Proposed
RGB 11 122 69
Primary · From logo
RGB 255 255 255
Support · Proposed
RGB 230 246 238
Support · Proposed
RGB 251 248 241
Accent, sparingly · Proposed
RGB 245 197 66
Suggested proportions across a page.
03
Typography
The logo's rounded letterforms are closest to Nunito, so it's our display face. It pairs with Geist for body copy and long reading. Both are free Google/Vercel fonts.
Display · Nunito Black / ExtraBold
Aa
Make a ruckus.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Body · Geist Regular / Medium
Aa
We build companies, back founders and spread the benefits of entrepreneurship to every corner of the globe.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Scale
04
Voice & tone
We are entrepreneurs, investors and, most importantly, friends. Our voice follows the 5 Fs we run on.
Friendship
Warm, first-person, never corporate. We're three friends, so we write like it.
Family
Long-term and human. Plain words over jargon.
Finances
Confident and specific. Say what we do and what it's worth.
Freedom
Direct and short. Respect the reader's time.
Fun
A little mischief is on-brand. Make a ruckus, but make it count.
We say
"Building something? Let's talk."
We don't say
"Please submit an inquiry to initiate a strategic engagement."
05
Usage
Do
- ✓Use the full-color logo on white, Sand or Sea Mist.
- ✓Use the Deep Jungle logo variant on Island Green.
- ✓Keep clear space equal to the height of the "M" around the logo.
- ✓Use Leaf for buttons and links, Deep Jungle for text. Island Green is for large shapes and backgrounds.
Don't
- ✕Don't stretch, rotate, recolor or add effects to the logo.
- ✕Don't place the logo on busy photos without a solid backing.
- ✕Don't put white text on Island Green (2.7:1 contrast). Use Deep Jungle, or switch to Leaf.
- ✕Don't set body copy in the display font.
Make a ruckus.
Get in touchOn Island Green, text is Deep Jungle (never white).